There are several factors to consider when it comes to gauging the success of a website.
- Number Of Visitors (And Their Source)
- Customer’s Lifetime Value
- CTA click-through rate
- Average time on page
- Conversion rate
- Goal progress
- Bounce rate
- Top page
- And more
But, if you don’t know and understand the color psychology and their associations before using any specific color or combination of different colors on your website’s page, all your efforts to achieve your goal go in vain and the desired result seems far-flung.
Whether you want to select a color for your product page, service page, home page, landing page, profile page, or any page available on your website, not only do you have to understand the colors psychology and their connotations but also make an ideal color selection if you truly want to achieve the desired goals or results through your website. So, you need to know this game of color psychology simply because:
When people buy:
- 93% of them look at the visual appearance.
- 1% of them decide on “sound/smell”.
- 6% of them look at the texture
“80% of people believe the right choice of color for your product or pages increases brand recognition, 52% of shoppers didn’t come back to a store due to overall aesthetics.”
So, if you use proper color for your website’s pages, it helps in improving up to 73% comprehension, 55-68% learning, and 40% reading.
In all, color hugely impacts us. Subconsciously, we associate varied colors with varied things.
What is the color psychology?
Though colors do appeal to us virtually, more happens behind the scenes than merely an aesthetic.
When we view a variety of colors, strong psychological cues are caused. Colors create moods, emotions, and feelings.
Whether you are a consumer or a designer, understanding the strength of color psychology could help you in making better decisions.
According to some previously and recently conducted studies, people make their 90% decisions in less than 90 seconds only after being impressed by an attractive color.
The same studies say the right color choice can increase up to 80% of brand recognition.
So, how should you use colors for your website’s pages, products, and services?
Let’s learn about it by understanding the psychology of different colors and their associations discussed below:
Color psychology of blue
The blue color associates itself with competence, masculinity, quality, calmness, steadfastness, dependability, wisdom, strength, productivity, trust, and security.
And if you use bright blues, it makes your audience feel refreshed and energized.
- When to use blue
Being non-invasive, blue is mostly used by large banks and corporations because it also gives the feel of dependability. This is also perfect for sectors such as health care, dental, high-tech, medical, science, government, legal, and utilities.
- When to avoid blue
Don’t use too much blue and its uncertain shades as it makes your website look cold and uncaring.
Blue can also control appetite, so be wary while making use of it with food-related content.
Color psychology of purple
Purple indicates royalty. It is also perfect to use when it comes to communicating creativity, imagination, authority, sophistication, prosperity, mystery, wisdom, and respect.
- When to use purple
When you want to bring about a sense of wealth and luxury, simply use dark purples, and if you want to show spring and romance, just make use of light purples.
You can also use it for beauty products, most importantly the anti-aging-based products.
That apart, this is also perfect to use for astrology, massage, yoga, healing, spirituality, and content-geared towards feminine brands and adolescent girls.
- When to avoid purple
Avoid using it if you want to grab people’s attention. And if you use the darker and deeper purples on your website, it will make it feel distant and aloof.
Color psychology of brown
Brown represents earth, reliability, ruggedness, friendship, stability, and nature.
- When to use brown
Just think of commercials made for chocolates and coffee, all these products stimulate your appetite. So, brown is meant for food-related content.
It is also a perfect to use for sectors such as real estate, animals, veterinary, and finance. What’s more? Brown also works better for backgrounds.
- When to avoid brown
Avoid using it if you are looking to grab your audience’s attention because it is overly conservative and a little boring. Also, don’t use it for call-to-action items.
Color psychology of black
Black symbolizes elegance, sophistication, authority, power, sleekness, strength, stability, intelligence, and formality. It’s also about mystery, death, evil, and rebellion.
- When to use black
This is traditional and elegant, or edgy and modern only if you use it with other colors. Black also symbolizes luxury goods, marketing, fashion, and cosmetics.
- When to avoid black
Avoid using it in excess if you don’t want to make it overwhelming. Black also make people afraid and uncomfortable because it is both evil and menacing.
Color psychology of white
White is the symbol of purity, virtue, cleanliness, happiness, safety, and sincerity.
- When to use white
White is the color for doctors, dentists, and nurses, thus making it an ideal hue for the healthcare industry. This is also perfect to use for high-tech and science sites.
When used with gold, grey, black, or silver, this shade works great for luxury goods.
- When to avoid white
There is no need to avoid it because it can be used with almost all other hues.
Color psychology of grey
Grey means professionalism, sophistication, practicality, timelessness, formality, and strong character.
- When to use grey
This hue not only helps create a balancing and calming effect but also works great for professional websites, luxury goods.
- When to avoid grey
Don’t use it if you want to grab your audience’s attention as some of its shades are dull.
Color psychology of pink
Pink means sophistication, sincerity, romance, and love. While this is a tint of red, it does come with a few very specific connotations beyond those of red.
It isn’t for the angry, violent associations of red, and it can truly be quite gentle and soothing.
- When to use pink
It’s for feminine sites or products with content particularly related to young girls and women.
- When to avoid pink
Avoid using bright pinks because it can be gaudy whereas light pinks look too sweet or sentimental for some websites.
Color psychology of red
The red color relates itself with excitement, lust, energy, movement, and of course, love.
It also comes with some negative connotations such as war, fire, violence, danger, and anger.
- When to use red
You can use red not just to grab your readers’ attention to something but also to induce excitement. You can also make use of it for food, fashion, entertainment, marketing, advertising, emergency services, and healthcare services.
- When to avoid red
Avoid this color for luxury goods, nature-related content, or professional websites/services.
Color psychology of yellow
Yellow associates itself with competence, happiness, cheer, optimism, and youth.
It also relates itself to some negative associations such as cowardice, deceit, and cheapness.
- When to use yellow
If you want to energize people or create a sense of happiness, use bright yellow (sparingly).
And if you want to create a calmer happy feeling, go with the soft, light yellows.
You can use yellow to draw attention to call-to-action buttons and texts. But don’t overuse this color anywhere on your website.
- When to avoid yellow
Use the color yellow sparingly. It swiftly gets overpowering and even strains the eyes.
And if you use it in excess or use it where it is not required, it will look spammy and cheap.
Color psychology of orange
Orange often associates itself with fun, energy, happiness, warmth, ambition, enthusiasm, and excitement. It is also perfect when you want to communicate caution.
- When to use orange
Use the color orange when you want to draw your readers’ attention to your call-to-action such as, subscribe, sign up, buy. You can also use this color when you wish people to notice things such as sales, clearance, or other content.
This is also good for e-Commerce, automotive, technology, entertainment, food, and childcare.
- When to avoid orange
While the orange color isn’t as intense as the red color, it is still overpowering. So, use it wisely.
Color psychology of green
The green color reflects health, growth, nature, money, wealth, calmness, masculinity, generosity, fertility, peace, good luck, harmony, support, energy, and more.
- When to use green
You can use it when you are looking to create a calming, relaxing, effect or to represent a new start, nature, or wealth. This soothing color is also perfect to use for science, medicine, tourism, human resources, the environment, and sustainability.
- When to avoid green
The use of green isn’t good for luxury goods, tech, or content-related to adolescent girls.
So, before you use any of the above-discussed colors on any of your website’s pages, products, or services, first understand the color psychology and their associations.
Once you have done so, you will be able to differentiate which color will be best for your website’s pages, products, or services.
After reading the article about the psychology of different colors and their different connotations, we hope you want to know which company can guide you best in selecting the perfect color for your website pages and its overall design as well as development.
If you have any questions about your website design and the use of colors on it, or need some experts’ advice, we would be happy to answer them in the comment section below.