Mastering over SEO optimization is not as easy as it seems, especially if you are new.
However, if you use the best SEO tools to optimize a website, it becomes easier than you think., and in this article, I have covered you the top five SEO tools.
But before you use the SEO tools, it will be better to know why you should use SEO tools.
Why use SEO tools?
Using SEO tools not only help save time that you invest in keyword research and data analysis, but also let you figure out what will work best for your or client’s website and what necessary changes you need to make in your SEO strategy in order that your website can benefit more from some major tweaking.
The SEO tools also help you with reports about how you should match up to competitors and where the greatest opportunities exist. What’s more, using these tools, you can measure search performance in regions, countries, or languages.
Besides, you can use these tools to manage more than one site and assess their performance while on the fly. Many businesspersons with various websites need to store plenty of data in spreadsheets and do its analysis manually.
Storing data of multiple websites not only turns devastating but also causes the danger of the reports being incorrect.
Thankfully, SEO software lets you save much of the efforts you put in and come up with accurate reports at a click.
Best Search Engine Optimization (SEO) Tools
1. Ahrefs: SEO Keyword Tool
Ahrefs stands second to Google when it comes to being the largest website crawler.
The SEO analysis tool unearths those parts of your website that you need to improve to get it ranked higher in the leading search engines. From a competitor analysis point of view, the tool allows you to ascertain your competitor’s backlinks to take advantage of them as a starting point for your brand.
The Ahrefs SEO tool even lets you discover the most linked content within your niche, check and solve broken links on your site, and know about your best-performing pages thus informing you what information is drawing in the visitors.
2. Google Search Console: Top SEO Tool
Google Search Console allows you to track and report your site’s footprints in Google SERP. But to use this free tool, you get to verify your site by embedding a code to it or go through Google Analytics. Besides, it lets you submit your sitemap for indexing.
While you need not create a Search Console account to appear in Google’s search results, it lets you control what should be indexed and how your website represents this account.
As an ultimate SEO checker tool compared to other ones in the market, Google Search Console also helps you figure out how Google and its users see your website and lets you optimize for higher performance in Google search results.
If you have a new website, the tool allows you to submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
SEMRush is one of the most favorite SEO tools in the SEO community. The tool lets you assess your rankings and find out changes and new ranking possibilities.
The SEO tool features Domain Vs Domain analysis that helps you in easily comparing your website to your competitors. If you are in search of analytics reports to better understand your website growth such as its traffic, search data, or even your competitors, it helps you in comparing keywords and domains.
You can also use this on-page SEO checker tool to easily keep track of your rankings and find some suggestions on how to scale up your site performance.
4. KWFinder: SEO Keyword Tool
KWFinder lets you get long-tail keywords that are less competitive in the field you are competing with. Using this great SEO tool, you can find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page).
With this Rank Tracker SEO tool, you can also easily ensure your website ranking while monitoring your improvement taking into account one key metric.
Additionally, if that’s not enough, you have many more opportunities to get lots of new keyword ideas that will help you in ranking your website even higher.
5. Moz Pro: SEO Software
SEO software Moz Pro is also one of the most-used SEO tools among the SEO experts community.
Some experts praised how Moz kept updating itself notwithstanding Google’s constant algorithm changes.
Others spoke about Moz’s chat portal that helped them in getting an insightful response to every question asked.
Moz is a full-service dynamo whether you’re looking for keyword suggestions or a site crawl.
Not only does it help you get a clear view or insights about your site performance but also suggests ways on how to improve its overall health in the search engines.
On the other hand, there is a free MozBar toolbar that you need to download if you want to see your site’s metrics while browsing any page. If you want to know more about SEO, you need to check out MozCon, their annual conference.
After reading the article about the best 5 SEO tools that SEO experts should use in 2021, we hope that you would like to know more about the SEO consultants who can suggest and recommend the best SEO tools for your site.
If you have any questions about which SEO tools you should use for your website and an ideal SEO consultant so you can get more benefits from your business website, we would be happy to answer them in the comment section below.